Three angles. One coach.
Most coaches come from one world. A certification program. A therapy background. A self-help book. Jonathan Williams has lived in three — founder, agency exec, corporate VP — and that depth is exactly what makes his coaching different.
The Founder.
Jonathan built Failure:Lab in Grand Rapids — a storytelling event around the power of imperfection. He knows what it takes to bet on yourself, start from scratch, and figure things out in real time. That founder grit? It shows up in every coaching session.
The Agency.
Years running campaigns, managing clients, and navigating complexity across multiple brands at once gave Jonathan a rare ability to read people fast and build strategy that actually holds up. He helps you communicate better, lead smarter, and tell your story in a way people actually hear.
The Corporate.
Before going independent, Jonathan sat in the VP chair — including VP of Marketing at Celebration Cinema. He’s navigated enterprise org politics, managed teams, run budgets, and delivered results at scale. He knows what it’s like to feel trapped inside a structure that doesn’t fit you. And he knows how to get out with your dignity intact.